Jericho by Iniko

This acapella portion of the song was released on social media by the artists in advance to the final musical composition’s completion. The project was an experimentation of type, and a challenge of reducing elements outside type to create a piece that communicates the dialogue and captures the energy of the artist’s voice.

Analysis

My first priority for this project was to make sure I understood the deeper meaning behind the song’s lyric. I went line by line interpreting the words and making notes of the main themes to keep in mind while designing.

Style Frames

I wanted the color combination and and grain to give off a quiet confidence that explodes into a bright light at the end of the tunnel.

Story Boards

All aspects of motion in this video are carefully analyzes to ensure they represent the meaning of the story they are telling.